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Business Description & Objectives

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Course Description

 

Business and Marketing Essentials (Standard), an introductory business and marketing course, enables students to acquire a realistic understanding of business processes and activities. Students examine fundamental economic concepts, the business environment, and primary business activities. They develop an understanding of and skills in such areas as customer relations, economics, emotional intelligence, financial analysis, human resources management, information management, marketing, operations, professional development, and strategic management. Throughout the course, students are presented ethical dilemmas and problem-solving situations for which they must apply academic and critical-thinking skills.

 

Instructional Area:           Customer Relations (CR)

 

Performance Element:  Foster positive relationships with customers to enhance company image.

 

Performance Indicator: CR:003 Explain the nature of positive customer relations  

Objectives:

a. Explain what it means to have positive customer relations. b. Identify factors that affect customer relations.

c. Discuss the importance of positive customer relations.

d. Describe techniques for building positive customer relations.

 

 Instructional Area:           Economics (EC)

 

Performance Element:  Understand fundamental economic concepts to obtain a foundation for employment in business.

 

Performance Indicator: EC:002 Distinguish between economic goods and services  

Objectives:

a. Define the following terms: want, economic want, noneconomic want, goods, services, consumer goods, and industrial goods.

b. Distinguish between economic and noneconomic wants. c. Identify the characteristics of goods.

d. Identify the characteristics of services.

e. Distinguish between consumer and industrial goods and services. f. Classify consumer goods.

g. Classify industrial goods.

h. Explain why consumers cannot have everything that they want.

i. Explain how consumers affect the decision of what goods and services will be produced.

 

 

Performance Indicator: EC:003 Explain the concept of economic resources  

Objectives:

a. Define the following terms: economic resources, natural resources, capital goods, human resources, and factors of production.

b. List reasons that economic resources are important for business. c. Explain why natural resources are limited.

d. Describe ways that businesses respond to limited natural resources. e. Explain why human resources are limited.

f. Describe ways that businesses respond to limited human resources. g. Explain why capital goods are limited.

h. Describe ways that businesses respond to limited capital goods.

 

Performance Indicator: EC:001 Describe the concepts of economics and economic activities  

Objectives:

a. Define the following terms: economics, scarcity, economizing, opportunity cost, trade-offs, consumption, consumer, production, producer, exchange, and distribution.

b. Explain why wants are considered unlimited. c. Discuss why scarcity exists.

d. Describe the three economic questions that all societies must answer. e. Explain the importance of decision making in economics.

f. Describe four economic activities.

g. Discuss three factors that affect the value of money payments in a market economy.

 

Performance Indicator: EC:004 Determine economic utilities created by business

Objectives:

a. Define the following terms: utility, form utility, place utility, time utility, and possession utility. b. Identify ways in which a product's utility can vary.

c. Cite an example of each type of utility.

d. Describe how marketing affects each type of utility.

  

Performance Indicator: EC:005 Explain the principles of supply and demand  

Objectives:

a. Define the following terms: demand, law of demand, supply, law of supply, law of supply and demand, buyer's market, seller's market, elasticity, elastic demand, and inelastic demand.

b. List the conditions required for demand to exist.

c. Describe how the law of supply and demand affects businesses.

d. Identify factors that affect elasticity.

e. Explain the importance of understanding elasticity. f. Describe factors that affect demand.

g. Describe factors that affect supply.

 

Performance Indicator: EC:006 Describe the functions of prices in markets  

Objectives:

a. Define the following terms: price, relative prices, substitution effect, rationing, equilibrium price, excess supply, excess demand, and market price.

b. Explain the importance of price in business.

c. Explain the significance of relative prices to businesses and to consumers.

d. Identify an example of the change in relative prices of two products.

e. Identify an example of the change in prices that does not result in a change in relative prices. f. Explain how customers react to changes in relative price.

g. Discuss the relationship of relative prices to the three economic questions.

h. Describe the functions of relative prices.

i. Explain the use of relative prices in making purchase decisions. j. Explain how prices are determined.

k. Explain how producers respond to excess supply.

l. Explain how producers respond to excess demand.

  

Performance Element:  Understand the nature of business to show its contributions to society.

 

Performance Indicator: EC:070 Explain the role of business in society  

Objectives:

a. Define the following terms: social responsibility, producers, raw-goods producers, manufacturers, builders, trade industries, retailers, wholesalers, and service businesses. b. Identify two categories of social responsibility.

c. Identify ways in which businesses demonstrate social responsibility by maximizing their profits.

d. Identify ways in which businesses contribute to public interests.

e. List individuals, groups, or agencies to which retailers are socially responsible. f. Categorize types of producers in our society.

g. Identify examples of retailers.

h. Identify examples of wholesalers.

i. Distinguish between retailers and wholesalers.

j. Describe factors that differ among trade industries.

k. Describe classifications of service businesses found in our society. l. Explain the importance of service businesses in our society.

 

 Performance Element:  Understand the nature of business to show its contributions to society.

 

Performance Indicator: EC:071 Describe types of business activities  

Objectives:

a. Define the following terms: business, accounting, customer relations, finance, human resources management, information management, management, marketing, operations, and production.

b. Identify types of primary business activities.

c. Explain the importance of primary business activities. d. Explain the interrelationship of business activities.

 

Performance Element:  Understand economic systems to be able to recognize the environments in which businesses function.

 

Performance Indicator: EC:007 Explain the types of economic systems  

Objectives:

a. Define the following terms: economic system, traditional economic system, command economic system, communism, socialism, and market economic system.

b. Explain why economic systems are needed.

c. Describe the characteristics of traditional economic systems. d. Describe the characteristics of communism.

e. Describe the characteristics of socialism.

f. Describe the characteristics of a market economic system.

g. Explain how each type of economic system addresses the three economic questions. h. Describe the strengths and weaknesses of traditional economies.

i. Describe the strengths and weaknesses of communist command economies. j. Describe the strengths and weaknesses of socialist command economies.

k. Describe the strengths and weaknesses of market economies.

 

Performance Indicator: EC:065 Identify the impact of small business/entrepreneurship on market economies

Objectives:

a. Define the terms small business and entrepreneurship.

b. Explain the relationship between small business and entrepreneurship. c. Describe barriers to small business/entrepreneurial success.

d. Discuss reasons for the growth of small business.

e. Identify ways that small business has contributed to society.

 

Performance Indicator: EC:009 Explain the concept of private enterprise

Objectives:

a. Define the term private enterprise.

b. Describe the characteristics of a private enterprise system.

c. Discuss the advantages and disadvantages of private enterprise.

d. Explain the economic freedoms found in a private enterprise system. e. Describe the limits to freedom in a private enterprise system.

 

Performance Indicator: EC:010 Identify factors affecting a business's profit  

Objectives:

a. Define the following terms: profit, profit motive, income, expenses, cost of goods, operating expenses, gross profit, and net profit.

b. Identify reasons that people are willing to invest in businesses. c. Explain how profit is calculated.

d. Explain the importance of profit.

e. Describe factors that affect profit (i.e., the economy, demand, chance, expenses, pricing). f. Explain ways that businesses can increase profit (i.e., decrease expenses, increase sales).

g. Defend businesses' need to make a profit.

 

Performance Indicator: EC:011 Determine factors affecting business risk

Objectives:

a. Define the following terms: business risk, economic risks, natural risks, human risks, pure risks, speculative risks, guarantees, and warranties.

b. Classify business risks.

c. List types of economic risks.

d. Identify examples of natural risks. e. Identify examples of human risks.

f. Distinguish between pure and speculative risks.

g. Describe ways that businesses can prevent or control risks. h. Describe ways that businesses can transfer risks.

i. Describe reasons that businesses retain risks.

j. Explain ways that businesses can avoid risks.

  

Performance Element:  Understand economic systems to be able to recognize the environments in which businesses function.

 

Performance Indicator: EC:012 Explain the concept of competition

Objectives:

a. Define the following terms: competition, direct competition, indirect competition, price competition, nonprice competition, monopoly, oligopoly, perfect competition, and regulated monopolies.

b. Cite examples of direct competition.

c. Cite examples of indirect competition. d. List examples of price competition.

e. List examples of nonprice competition.

f. Distinguish among market structures of businesses. g. Describe characteristics of pure competition.

h. Explain characteristics of pure monopoly.

i. Discuss characteristics of monopolistic competition. j. Describe characteristics of oligopolies.

k. Describe government legislation affecting competition. l. Explain ways that competition affects producers.

m. Describe how consumers benefit from competition.

n. Explain how our society benefits from competition.

o. Support the need for competition in a private enterprise economy.

 

Instructional Area:           Emotional Intelligence (EI)

  

Performance Element:  Apply ethics to demonstrate trustworthiness.

 

Performance Indicator: EI:123 Describe the nature of ethics

Objectives:

a. Define the following terms: ethics, ethical principles, ethical situation, integrity, trust,

accountability, transparency, fairness, respect, rule of law, and viability. b. Discuss the value of following ethical principles consistently.

c. Describe the role of ethical principles in decision making.

d. Discuss ethical principles that aid in making wise choices and ethical decisions (i.e., integrity, trust, accountability, transparency, fairness, respect, rule of law, and viability).

e. Describe consequences of acting unethically.

 

Performance Indicator: EI:124 Explain reasons for ethical dilemmas  

Objectives:

a. Define the following terms: dilemma and ethical dilemma.

b. Distinguish between ordinary dilemmas and ethical dilemmas.

c. Identify common causes of ethical dilemmas (e.g., pressure from others, desire to prove yourself, conflicting values, greed, bad role models, lack of consequences).

 

 

Performance Indicator: EI:125 Recognize and respond to ethical dilemmas  

Objectives:

a. Define the term ethical dilemma.

b. Discuss characteristics of ethical dilemmas.

c. Explain reasons to recognize and respond to ethical dilemmas.

d. Discuss things to consider when determining if a problem is an ethical dilemma. e. Demonstrate techniques for recognizing and responding to ethical dilemmas.

 

 Instructional Area:           Financial Analysis (FI)

 

Performance Element:  Acquire a foundational knowledge of accounting to understand its nature and scope.

 

Performance Indicator: FI:579 Describe the need for financial information

Objectives:

a. Discuss characteristics of useful financial information (e.g., credible, transparent, timely, understandable, comparable, reliable, etc.).

b. Describe the usefulness of financial information in identifying trends.

c. Explain how managers use financial information (e.g., in planning strategies, executing strategies, and feedback from execution of the strategy).

d. Discuss the usefulness of financial information in contracts.

e. Discuss how analysis of financial data aids in understanding accounting treatment. f. Describe how analysis of financial data aids in verifying information.

g. Explain how analysis of financial data aids in determining variance.

h. Discuss how analysis of financial data guides financial decision-making.

 

Performance Indicator: FI:085 Explain the concept of accounting  

Objectives:

a. Define the following terms: accounting, accounting system, cash accounting method, accrual accounting method, cost accounting, and managerial accounting.

b. Identify purposes of accounting.

c. Explain who uses accounting data.

d. Describe requirements that an accounting system should fulfill.

e. Explain the need for accounting standards.

f.  Differentiate between cash accounting method and accrual accounting. g. Explain the nature of managerial accounting.

h. Discuss the nature of cost accounting.

i.  Explain the flow of financial data from customer transaction to financial information users.

 

 

Performance Indicator: FI:354 Explain the role of finance in business  

Objectives:

a. Distinguish between accounting and finance. b. Discuss the primary finance activities.

c. Explain the contributions of finance to business operations.

d. Discuss the relationship of finance with other business functions.

e. Distinguish between capital investment decisions and working capital management. f. Describe the decisions that make up capital investment decisions.

g. Explain the use of cash conversion cycles in managing working capital.

h. Discuss the use of return on capital in managing working capital.

 

 Instructional Area:           Human Resources Management (HR)

 

Performance Element:  Understand the role and function of human resources management to obtain a foundational knowledge of its nature and scope.

 

Performance Indicator: HR:410 Discuss the nature of human resources management  

Objectives:

a. Describe activities included in human resources management (i.e., employee benefits, employee relations, compensation, selection and staffing, and performance management and appraisal).

b. Explain the importance of human resources management to business effectiveness.

c. Discuss reasons that the human resources management function is changing/evolving. d. Describe the role of human resources management in strategic management.

 

Instructional Area:           Marketing (MK)

 

Performance Element:  Understand marketing's role and function in business to facilitate economic exchanges with customers.

 

Performance Indicator: MK:001 Explain marketing and its importance in a global economy  

Objectives:

a. Define the following terms: marketing and marketing concept. b. Identify marketing activities.

c. Categorize items that are marketed. d. Explain where marketing occurs.

e. Explain the elements of the marketing concept.

f. Explain the role of marketing in a private enterprise system.

g. Describe ways in which consumers and businesses would be affected if marketing did not exist.

h. Explain how marketing benefits our society.

 

Instructional Area:           Information Management (NF)

 

Performance Element:  Use information literacy skills to increase workplace efficiency and effectiveness.

 

Performance Indicator: NF:077 Assess information needs   Objectives:

a. Distinguish among factual information, criticism, and opinions.

b. Explain how information needs evolve through discussion and research.

c. Discuss how existing information can be combined to create new information.

d. Describe a variety of types and formats of information sources (e.g., formality of information, disciplines, current vs. historical, primary vs. secondary, etc.)

e. Discuss the nature of criteria that can be used to make information decisions and choices. f. Explain the need to evaluate the cost and benefits associated with obtaining information. g. Demonstrate procedures for assessing the nature and extent of needed information.

 

Performance Indicator: NF:078 Obtain needed information efficiently Objectives:

a. Explain investigative methods/techniques that can be used to obtain or retrieve information. b. Discuss the advantages/disadvantages of each investigative method/ technique.

c. Describe the use of search strategies that are applied to obtain information. d. Implement a search strategy to obtain needed information.

e. Retrieve needed information from online sources. f. Identify the main idea/point in a document.

g. Demonstrate procedures for obtaining information.

 

Performance Indicator: NF:079 Evaluate quality and source of information  Objectives:

a. Identify factors that should be evaluated when assessing information's quality (e.g., validity, reliability, accuracy, timeliness, and bias).

b. Explain how to detect bias or prejudice in information sources. c. Discuss how context impacts the interpretation of information. d. Describe how to detect contradictory information.

e. Demonstrate procedures for evaluating the quality and source of information.

 

Performance Indicator: NF:080 Apply information to accomplish a task  Objectives:

a. Explain ways to organize information to support the purpose and format needed for a task

(e.g., outlines, drafts, storyboards, proposals, summaries, etc.).

b. Discuss ways to integrate existing information, data, or images into a new product or performance (e.g., quoting, summarizing, copying, manipulating, etc.).

c. Describe the need to modify the information-development process in order to use the information in a new product or process.

d. Identify communications media that can be used to inform others about a product or process. e. Explain the need to consider the intended audience for a product before communicating information to them.

f. Determine appropriate information technology to apply to a task.

g. Demonstrate procedures for applying information to accomplish a task.

 

Performance Indicator: NF:081 Store information for future use  Objectives:

a. Identify occasions when information should be stored or recorded.

b. Discuss advantages of storing/recording information (e.g., documentation, audit trail, personal files, heritage preservation, etc.).

c. Explain negative results of storing/recording information (e.g., obsolescence of format or medium, security of information, etc.).

d. Compare virtual vs. physical storage/recording of information. e. Discuss electronic vs. manual storage/recording of information.

f. Describe problems that might arise from storage of information (e.g., recordkeeping, storage space, filing systems, employer analysis, etc.).

g. Demonstrate procedures for storing/recording information for future use.

 

 

 

Performance Element:  Acquire a foundational knowledge of information management to understand its nature and scope.

 

Performance Indicator: NF:110 Discuss the nature of information management  

Objectives:

a. Explain the scope of the information management function.

b. Discuss the importance of information management to business success. c. Identify challenges to information management.

d. Explain principles that can be used to ensure effectiveness of information management

activities.

e. Describe factors driving industry-wide change in information management practices. f. Discuss risks associated with information management.

g. Explain elements of an information management program.

 

 

Performance Element:  Utilize information-technology tools to manage and perform work responsibilities.

 

Performance Indicator: NF:003 Identify ways that technology impacts business

Objectives:

a. Identify types of technology affecting business.

b. Describe ways that businesses use technology.

c. Explain ways that business has changed due to technological innovation.

d. Explain ways that information obtained from technology can be used by business.

 

Performance Indicator: NF:083 Explain the role of information systems  Objectives:

a. Define the term information system.

b. Discuss purposes of information systems (e.g., store, retrieve, manage, etc.). c. Differentiate between information systems and information technology.

d. Explain types of information systems (e.g., intranets, databases, etc.).

 

 

Performance Indicator: NF:084 Discuss principles of computer systems  Objectives:

a. Define the term computer system.

b. Describe components of computer systems (e.g., monitor, keyboard, mouse, motherboard,

central processing unit, etc.).

c. Identify types of computer systems (e.g., desktop computers, laptop computers, smart phones, etc.).

d. Explain the advantages and drawbacks of different computer systems.

 

 

Performance Element:  Utilize information-technology tools to manage and perform work responsibilities.

 

Performance Indicator: NF:085 Use basic operating systems   Objectives:

a. Explain purposes of operating systems.

b. Describe the relationship between computer systems and operating systems. c. Identify types of operating systems.

d. Discuss the advantages and drawbacks of different operating systems.

e. Demonstrate procedures for using basic operating systems.

 

Performance Indicator: NF:086 Describe the scope of the Internet Objectives:

a. Explain the hierarchical structure of domain names.

b. Discuss the role of organizations in administration of Internet activities. c. Explain the role of Internet Service Providers (ISPs).

d. Describe types of resources that can be accessed through the Internet (e.g., web pages, USENET Newsgroups, listserves, files and programs, email, etc.).

e. Discuss the use of bookmarks.

f. Explain how to organize bookmarks.

g. Describe tools useful in navigating the Internet.

  

Performance Indicator: NF:004 Demonstrate basic email functions Objectives:

a. Explain the features (capabilities) of email. b. Discuss email etiquette (netiquette).

c. Write and send an email message.

d. Reply to an email message. e. Forward an email message. f. Add signature file.

g. Open attachments.

h. Save attachments to hard drive. i. Append attachments.

j. Label messages.

k. Add names to address book. l. Set up distribution list.

m. Put message in outbox. n. Sort mail.

o. Search for messages.

p. Use email shortcuts (i.e., cut, copy, paste). q. Use auto-responder (mailbox).

r. Post a message on a listserv. s. Create new email folder.

t. Store email messages in folders.

 

 

 Performance Element:  Utilize information-technology tools to manage and perform work responsibilities.

 

Performance Indicator: NF:005 Demonstrate personal information management/productivity applications

Objectives:

a. Discuss the capabilities of personal information management/productivity applications. b. Use the address book application.

c. Use the calculator.

d. Use the notes application.

e. Use the scheduler application. f. Use the to-do application.

g. Use the global search application.

 

Performance Indicator: NF:006 Demonstrate basic web-search skills  Objectives:

a. Define the following terms: world wide web (WWW), uniform resource locators (URL), browsers, gophers, search engines, file transfer protocol (FTP), newsgroups, and listservs. b. Identify the components in a URL.

c. Explain the importance of search engines in locating information. d. Locate specified topics on the web.

e. Access specified topics through links on a web page. f. Download information to a disk.

 

 

Performance Indicator: NF:007 Demonstrate basic word processing skills  Objectives:

a. Identify capabilities of word-processing software.

b. Enter and store text in a word-processing software program.

c. Search for and replace text in a document stored in a word-processing software program. d. Retrieve, edit, and print a document stored in a word-processing software program.

e. Cut and paste information from one text document into another in a word-processing software program.

f. Create a text document containing columns in a word-processing software program.

g. Insert and print a graph in a word-processing document. h. Utilize the page numbering feature.

 

Performance Indicator: NF:008 Demonstrate basic presentation applications Objectives:

a. Identify capabilities of presentation software programs.

b. Describe characteristics of effective presentation software documents. c. Enter and store text into a presentation software document.

d. Import graphics into a presentation software document.

e. Develop builds and transitions for screens in a presentation software document. f. Retrieve and edit presentation software screens.

g. Add/Delete screens from a presentation software package.

 

 Performance Element:  Utilize information-technology tools to manage and perform work responsibilities.

 

Performance Indicator: NF:009 Demonstrate basic database applications   Objectives:

a. Identify capabilities of database software. b. Create a database structure.

c. Construct queries.

d. Enter and store data in a database software program.

e. Retrieve and modify data in a database software program. f. Delete database records.

g. Sort data in a database given predetermined criteria. h. Output data in a report format.

i. Create a chart or graph using information in a database file. j. Print labels from a database.

k. Print database list/report. l. Ensure data integrity.

m. Validate data.

n. Eliminate data redundancy (i.e., normalize data).

 


 Performance Indicator: NF:010 Demonstrate basic spreadsheet applications  

Objectives:

a. Define the following terms: rows, columns, and cells. b. Describe components of a spreadsheet.

c. Identify capabilities of spreadsheet software. d. Format spreadsheets.

e. Enter and store data in a spreadsheet software file. f. Retrieve, edit, and print data in a spreadsheet.

g. Create charts and graphs using information in a spreadsheet.

 

 

Instructional Area:           Operations (OP)

 

Performance Element:  Understand operation's role and function in business to value its contribution to a company.

 

Performance Indicator: OP:189 Explain the nature of operations

Objectives:

a. Explain activities that make up the operations function (i.e., purchasing, inventory control, quality control, storage, logistics and evaluations).

b. Discuss the impact of a business's product on operations.

c. Describe how operations principles apply to service businesses.

d. Explain the impact of operations on other business functions. e. Discuss the impact of technology on operations.

 

Instructional Area:           Professional Development (PD)

 

Performance Element:  Acquire self-development skills to enhance relationships and improve efficiency in the work environment.

 

Performance Indicator: PD:002 Maintain appropriate personal appearance

Objectives:

a.  Define the following terms: personal appearance, nutrition, and posture. b.  Describe the relationship between personal appearance and self-concept. c.  Discuss the importance of first impressions.

d.  Explain why employers are concerned about the appearance of job applicants.

e.  Describe the importance of personal appearance in the workplace. f.  Discuss factors which affect overall personal appearance.

g.  Describe guidelines for personal grooming.

h.  Explain procedures for dressing appropriately for work.

 

 Performance Element:  Understand and follow company rules and regulations to maintain employment.

 

Performance Indicator: PD:250 Adhere to company protocols and policies Objectives:

a. Define the following terms: protocol, policy, procedure.

b. Discuss types of company protocols, policies, and procedures (e.g., employee conduct, discipline, ethics, health and safety, etc.).

c. Explain purposes of company protocols, policies, and procedures. d. Describe benefits of company protocols, policies, and procedures.

e. Discuss the importance of adhering to company protocols and policies.

f. Demonstrate techniques for adhering to company protocols and policies.

 

Performance Indicator: PD:252 Follow chain of command  Objectives:

a. Discuss the importance of following the chain of command.

b. Discuss the use of the chain of command to resolve issues or problems.

c. Explain possible consequences of failing to follow the chain of command.

d. Describe situations in which bypassing the chain of command is appropriate. e. Explain techniques used to work through the chain of command.

f. Demonstrate techniques used to follow a chain of command.

 

Performance Element:  Participate in career planning to enhance job-success potential.

 

Performance Indicator: PD:013 Assess personal interests and skills needed for success in business

Objectives:

a. Define the following personal characteristics: realistic, investigative, artistic, social, enterprising, and conventional.

b. Identify aspects of an individual that should be examined in order to determine strengths and

weaknesses.

c. Explain reasons for assessing personal interests and skills.

d. Discuss the importance of objectivity in personal assessments. e. Describe steps for assessing personal interests and skills.

 

Performance Indicator: PD:020 Analyze employer expectations in the business environment  Objectives:

a. Describe characteristics and actions employers expect of employees.

b. Explain ways of maintaining positive working relationships with others. c. Determine employer's expectations.

 

Performance Indicator: PD:021 Explain the rights of workers  Objectives:

a. Describe the employee right to a safe working environment. b. Discuss the employee right to form unions.

c. Explain the employee right to fair treatment.

d. Describe the employee right to expect criticism.

e. Explain the employee right to expect recognition.

 

Performance Indicator: PD:022 Identify sources of career information Objectives:

a. Identify information that can be obtained at libraries about careers.

b. Identify nonprint sources of career information.

c. Identify career-information guides provided by the U.S. Department of Labor. d. Identify databases that provide career information.

e. Identify career information that can be obtained on the Internet.

f. Describe how school counselors can assist in providing career information.

g. Explain the importance of discussing career opportunities with workers who are employed in jobs in which you are interested.

 

Performance Indicator: PD:023 Identify tentative occupational interest  Objectives:

a. Define the terms interests and aptitudes.

b. Explain reasons for selecting occupations that match one's interests and aptitudes.

c. Describe the importance of comparing and evaluating information about occupations.

d. Explain the reasons for narrowing the choice of occupations when developing a career path.

 

Performance Element:  Participate in career planning to enhance job-success potential.

 

Performance Indicator: PD:025 Explain employment opportunities in business  

Objectives:

a. Identify types of careers in business.

b. Describe traits and skills needed for success in business careers. c. Explain educational requirements for business careers.

 

 Performance Element:  Implement job-seeking skills to obtain employment.

 

Performance Indicator: PD:026 Utilize job-search strategies  Objectives:

a. Identify procedures for conducting a self-analysis.

b. Identify sources of job information.

c. Describe steps in conducting a job search. d. Implement job-search strategies.

 

Performance Indicator: PD:027 Complete a job application  Objectives:

a. List factors that employers consider when evaluating job application forms. b. Identify the information required on the application.

c. Describe procedures for completing job application forms. d. Complete a job application form.

 

Performance Indicator: PD:028 Interview for a job Objectives:

a. Identify appropriate attire for job interviews.

b. Describe the use of questions in job interviews.

c. Identify appropriate questions to ask during job interviews. d. Describe appropriate behavior during job interviews.

e. Explain procedures for interviewing for a job. f. Interview for a job of interest.

 

Performance Indicator: PD:029 Write a follow-up letter after job interviews  Objectives:

a. Describe reasons for writing follow-up letters after job interviews.

b. Explain content that should be included in follow-up letters after job interviews. c. Demonstrate procedures for writing a follow-up letter after a job interview.

 

Performance Indicator: PD:030 Write a letter of application Objectives:

a. Identify the purpose of the letter of application. b. Explain when a letter of application is to be used. c. Explain the importance of the letter's appearance.

d. Describe procedures for writing letters of application. e. Write an application letter for a job of interest.

 

Performance Element:  Implement job-seeking skills to obtain employment.

 

Performance Indicator: PD:031 Prepare a résumé Objectives:

a. Identify information needed to prepare a résumé. b. Explain the uses of résumés.

c. Explain the importance of keeping a specific personal file of work, education history and references.

d. Discuss the value of neat appearance for résumés.

e. Discuss the value of accurate information, spelling, punctuation, and grammar in résumés. f. Describe procedures for preparing résumés.

g. Prepare a résumé.

 

 Performance Element:  Utilize career-advancement activities to enhance professional development.

 

Performance Indicator: PD:032 Describe techniques for obtaining work experience (e.g., volunteer activities, internships)  

Objectives:

a. Define the term internship.

b. Identify reasons that employers often choose to hire experienced workers. c. Identify activities that can be valued as work experience.

d. Explain ways to obtain experiences that can substitute for workplace skills.

 

Performance Indicator: PD:033 Explain the need for ongoing education as a worker  Objectives:

a. Explain the benefits associated with the ongoing education of employees. b. Identify training provided by companies for their employees.

c. Identify external sources of employee training.

d. Explain the types of external training available to employees. e. Describe occasions when employees need training.

 

Performance Indicator: PD:034 Explain possible advancement patterns for jobs  Objectives:

a. Define the following terms: job, career, occupation, job promotion, and seniority. b. Distinguish among occupations, jobs, and careers.

c. Explain the value of entry-level job positions for beginning workers. d. Identify reasons promotion opportunities arise.

e. Explain why a job change may be necessary for workers to advance. f. Describe the role of seniority in job advancement.

g. Compare and contrast promotion opportunities among occupations and industries.

 

Instructional Area:           Strategic Management (SM)

 

Performance Element:  Recognize management's role to understand its contribution to business success.

 

Performance Indicator: SM:001 Explain the concept of management  

Objectives:

a. Define the following terms: management, planning, organizing, staffing, directing, and controlling.

b. Explain the role of managers in business organizations.

c. Describe the categories of resources managed by businesses.

d. Explain the responsibilities of each level of management. e. Identify management functions.

f. Describe the purposes of management functions.

 

By Mike Seal

Business Semester Breakdown

8 months ago

Business Semester 1

 

Understanding Ethics

 

WEEK

What is ethics?

Describe the nature of ethics

 

1

How can you behave ethically?

Explain reasons for ethical dilemmas  

Recognize and respond to ethical dilemmas

 

 

 

2

The Business Environment

 

 

What is business’s role in

society?

Explain the role of business in society  

 

3

What is economics?

Distinguish between economic goods and services

Explain the concept of economic resources

Describe the concepts of economics and economic activities

Determine economic utilities created by business activities

Explain the principles of supply and demand

Describe the functions of prices in markets

 

 

 

 

4

5

6

How do different economies work?

Explain the types of economic systems  

Explain the concept of private enterprise

Identify the impact of small business/ entrepreneurship on market economies

Identify factors affecting a business's profit

Determine factors affecting business risk

Explain the concept of competition

 

 

 

7

8

9

 

 

Business Activities

 

 

How do businesses function?

Describe types of business activities  

Explain the concept of management

Discuss the nature of human resources management

Explain marketing and its importance in a global economy  

Explain the nature of positive customer relations

Describe the need for financial information

Explain the concept of accounting

Explain the role of finance in business

Explain the nature of operations

Identify ways that technology impacts business

Discuss the nature of information management

 

 

 

 

 

 

 

10

11

12

13

14

15

Doing Research

 

 

What is the research process?

Assess information needs  

Obtain needed information efficiently

Evaluate quality and source of information

Apply information to accomplish a task

Store information for future use

 

 

 

16

17

18

 

Business Semester 2

Business Technology

 

 

What technology do businesses use?

Explain the role of information systems

Discuss principles of computer systems

Use basic operating systems

Describe the scope of the Internet

Demonstrate basic web-search skills

Demonstrate basic email functions

Demonstrate personal information management/productivity applications

Demonstrate basic word processing skills

Demonstrate basic presentation applications

Demonstrate basic spreadsheet applications

Demonstrate basic database applications

 

 

 

 

 

 

1

2

3

4

5

6

 

Finding and Getting a Job

 

 

What do employers want?

Assess personal interests and skills needed for success in business

Analyze employer expectations in the business environment  

Adhere to company protocols and policies  

Follow chain of command

 

 

 

 

7

8

What rights do you have?

Explain the rights of workers

 

9

 

What job do you want?

Identify sources of career information

Identify tentative occupational interest  

Explain employment opportunities in business

 

 

 

10

11

How do you get a job?

Utilize job-search strategies

Prepare a résumé PD:030 Write a letter of application

Complete a job application

Maintain appropriate personal appearance

Interview for a job

Write a follow-up letter after job interviews

Describe techniques for obtaining work experience (e.g., volunteer activities, internships)

 

 

 

 

12

13

14

 

How do you advance in a job?

Explain the need for ongoing education as a worker

Explain possible advancement patterns for jobs

 

 

15

 

By Mike Seal

Marketing Semester Breadkdown

8 months ago



Marketing

Semester 1

 

Marketing Basics

 

WEEK

What is marketing?

Explain marketing and its importance in a global economy

Describe marketing functions and related activities

Explain employment opportunities in marketing

 

1.1

1.2

 

Market Planning

 

 

What do marketers plan?

Explain the concept of marketing strategies

Explain the concept of market and market identification

Participate in group discussions

 

PMW 1: Introductory Marketing Concepts

 

1.3

1.4

 

Selling & Customer Service

 

 

Why is customer service important in selling?

Explain the nature and scope of the selling function

Explain the role of customer service as a component of selling relationships

Demonstrate a customer-service mindset

Reinforce service orientation through communication

Employ communication styles appropriate to target audience

Adapt communication to the cultural and social differences among clients

Respond to customer inquiries

Handle telephone calls in a businesslike manner

 

PMW 2: Marketing Strategy

 

 

1.5

1.6

1.7

1.8

What should you do when things go wrong for a customer?

Explain company selling policies

Analyze company resources to ascertain policies and procedures

Interpret business policies to customers/clients

Defend ideas objectively  

Handle difficult customersCR:010 Handle customer/client complaints

 

PMW 3: The Marketing Environment

 

1.9

1.10

1.11

How and why do you represent your employer?

Identify company's brand promise

Determine ways of reinforcing the company's image through employee performance

 

PMW 4: Marketing Research and Information

 

 

1.12

What do you need to know about products that you sell?

Utilize note-taking strategies

Organize information

Acquire product information for use in selling

Select and use appropriate graphic aids

Explain the use of brand names in selling

1.13

1.14

 

How do you sell goods and services to customers?

Explain the selling process

Develop rapport with customers

Establish relationship with customer/client

Determine customer/client needs

Recommend specific product

 

PMW 5: Consumer Behavior

 

 

1.15

1.16

1.17

 

 


 

Marketing

Semester 2

 

Promotion

 

WEEK

What do marketers promote?

Explain the role of promotion as a marketing function

Explain the types of promotion (i.e., institutional, product) 

 

2.1

Marketing-Information

Management

 

 

Why do marketers need data?

Describe the need for marketing data

 

2.2

 

Channel Management

 

 

What is channel management?

Explain the nature and scope of channel management

Explain the nature of channels of distribution

Describe the use of technology in the channel management function

 

PMW 7: Customer Relationship Management (CRM)

 

2.3

2.4

 

Operations

 

 

What day-to-day operations activities occur?

Explain the concept of supply chain

Explain the concept of production

Explain the concept of productivity

Explain the nature and scope of purchasing

Maintain inventory of supplies

Place orders/reorders  

 

PMW 8: New Product Development

 

2.5

2.6

2.7

 

 

Safety & Security

 

 

What regulations impact worker health and safety?

Determine the relationship between government and business

Describe health and safety regulations in business  

Report noncompliance with business health and safety regulations

 

2.8

How can you stay safe in the workplace?

Follow instructions for use of equipment, tools, and machinery  

Comply with policies and procedures for use of property and equipment 

Follow safety precautions  

Maintain a safe work environment

Explain procedures for handling accidents

Handle and report emergency situations

 

PMW 9: Products and Brands

 

2.9

2.10

2.11

How can you help maintain security in the workplace?

Explain routine security precautions

Follow established security procedures/policies

Explain information privacy, security, and confidentiality considerations in business  

Maintain data security

Protect company information and intangibles

 

PMW 10: The Pricing Mix

 

2.12

2.13

2.14

 

Training Others

 

 

How do you teach processes and procedures to new employees?

Orient new employees

 

PMW 11: Place and Logistics

 

2.15

 

Owning a Business

 

 

What options do you have for owning a business?

Explain types of business ownership

 

PMW 12: Integrated Marketing Communication

 

2.16

2.17

2.18

 

 



By Mike Seal